Program High-Value Sales in Lausanne
Move from transactional selling to consultative engagement. Structure complex sales cycles, articulate differentiated value, and protect margins on strategic deals.
Swiss Human Resources delivers the High-Value Sales program in Lausanne and across the canton of Vaud. On-site at client offices, in a dedicated training room, or remotely for distributed teams. Calibrated to your organisational reality — no off-the-shelf catalogue.
Location
Lausanne, Vaud
Lausanne, canton of Vaud. On-site, in a dedicated room or remote.
Duration
2 to 5 days over 2 to 4 months, plus a 60-day follow-up session.
Audience
Executives, senior leaders and managers. Groups of 6 to 12 participants.
High-Value Sales training in Lausanne — at a glance
- Training
- High-Value Sales, tailored in-house programme
- Location
- Lausanne (canton of Vaud), on your premises, in a venue or online
- Duration
- 2 days on site or a 6–8 week journey
- Audience
- Executives, managers and staff, 6 to 14 participants
- Language
- French, with frequent English-speaking groups.
- Proposal
- Costed quote after a first conversation
Why a High-Value Sales training in Lausanne?
Lausanne and the Lake Geneva region combine universities (EPFL, UNIL), medtech, international sports federations, the Vaud cantonal administration and scale-ups: fast-growing organisations where technical expertise and management coexist.
Learning objectives of the High-Value Sales program
Consultative selling
Long & complex cycles
Value articulation
What the program High-Value Sales in Lausanne programme covers
The program High-Value Sales in Lausanne programme is designed for managers, executives and key contributors who want to turn high-value sales into everyday practice. Content is built around real situations from your organisation rather than generic case studies, so that each session connects directly with the decisions your teams face in Lausanne.
Core themes typically include: Consultative selling; Long & complex cycles; Value articulation. Each theme is adapted after a scoping conversation with your HR team and the sponsoring manager, so that the programme addresses the gaps you actually observe.
A method grounded in research and practice
Our approach combines short theoretical inputs drawn from peer-reviewed research, practical exercises, role plays and structured feedback. Participants work on their own cases, test new behaviours in a safe setting and leave with concrete commitments they can apply the following week.
Between sessions, short assignments help anchor what has been learned. A follow-up review a few weeks later measures what has changed in practice and identifies where further support is useful.
Who should attend the program High-Value Sales in Lausanne
The programme suits first-line managers, experienced team leaders, project managers and executive committees alike. Groups are kept small to allow real interaction, and the level of depth is calibrated to participants' experience.
Sessions take place on your premises in Lausanne, in a rented venue or remotely, in French, German, Italian or English depending on your teams.
Expected outcomes
At the end of the program High-Value Sales in Lausanne, participants can name the key mechanisms at play, apply proven tools to their own context and assess their progress with clear indicators. For the organisation, the benefit shows in the quality of conversations, the clarity of decisions and team engagement.
Why run this program in Lausanne?
Lausanne concentrates a significant share of the Swiss economy: regional headquarters, international subsidiaries, institutions and high-growth SMEs. The High-Value Sales program is delivered by Switzerland-based trainers who understand the local cultural and regulatory codes of the canton of Vaud.
We operate on-site (your offices in Lausanne), in a rented training room or remotely depending on your preference. Each session is calibrated to your organisation's reality — no standardised content.
You can also combine this program with other soft skills offerings available in Lausanne to build a complete journey for your leadership teams.
Other soft skills programs in Lausanne
Build a complete learning journey for your teams in Lausanne.
Articles & insights — High-Value Sales in Lausanne
Case studies, practical guides and field feedback.
Conoscenze di vendita, adattabilità e chiarezza del ruolo contano più dei tratti di personalità.
Verkaufswissen, Anpassungsfähigkeit und Rollenklarheit zählen mehr als Persönlichkeit.
Selling knowledge, adaptiveness and role clarity matter more than personality traits.
Connaissances sur la vente, capacité d'adaptation et clarté du rôle pèsent plus que les traits de personnalité. Un résultat utile pour former les équipes.
Intenzioni, non acquisti.
Absichten, keine Käufe.
Training High-Value Sales Lausanne
High-Value Sales training in Lausanne, canton of Vaud: we come directly to your company in Lausanne and the surrounding area.
SHR — Swiss Human ResourcesEsplanade de Pont-Rouge 9A, 1212 Lancy
+41 58 788 01 69Google Maps →
Frequently asked questions — High-Value Sales training in Lausanne
The concrete answers we give to HR directors, executives and L&D leaders in Lausanne.
Why take the High-Value Sales training in Lausanne?+
Lausanne and the Lake Geneva region combine universities (EPFL, UNIL), medtech, international sports federations, the Vaud cantonal administration and scale-ups: fast-growing organisations where technical expertise and management coexist.
How is the High-Value Sales training adapted to teams in Lausanne?+
The programme is built from real situations in your teams in Lausanne, gathered during a scoping interview. Language: French, with frequent English-speaking groups. Format: 2 days on site or a 6–8 week in-house journey.
How quickly can I get a High-Value Sales training proposal in Lausanne?+
A costed proposal follows a first conversation about your goals. The start date then depends on your availability and the number of participants.
Who is the High-Value Sales training in Lausanne for?+
Executives, front-line managers, operational leadership teams and executive committees based in Lausanne (canton of Vaud). Cohorts run from 6 to 14 participants.
How long does a High-Value Sales training in Lausanne last?+
Standard format: two on-site days in Lausanne, or a six-to-eight-week journey with short sessions and individual coaching. Duration is calibrated to your objectives.
In which languages is the training delivered?+
French, English and German. In Lausanne, bilingual and English-speaking groups are covered.
How do I organise a High-Value Sales training in Lausanne?+
Contact us for an initial scoping conversation; we then design a tailored programme and agree dates with you, on your premises in Lausanne.
On site in Lausanne or remote?+
Both. We deliver on site in Lausanne and across Switzerland, or live online, with the same pedagogical standard.
All our training programmes in Switzerland
High-Value Sales training in every city
- High-Value Sales Geneva
- High-Value Sales Lausanne
- High-Value Sales Zurich
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- High-Value Sales Basel
- High-Value Sales Lugano
- High-Value Sales Fribourg
- High-Value Sales Neuchâtel
- High-Value Sales Winterthur
- High-Value Sales Lucerne
- High-Value Sales St. Gallen
- High-Value Sales Sion
- High-Value Sales Biel
- High-Value Sales Zug
- High-Value Sales Vevey
- High-Value Sales Montreux
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Reference pages
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Ready to run this program in Lausanne?
Let's spend 45 minutes on your challenges. We'll design a High-Value Sales program calibrated for your teams.
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