An Unclear Vision Creates Unclear Resistance
An unclear vision creates unclear resistance — what the studies show, and what they do not.
The Research
Kotter (1995, Harvard Business Review) identifies the lack of a clear vision as a major cause of failed transformations.
The Limitation
An analysis of business cases, not a controlled trial.
The Nuance
A clear vision does not remove the need to explain what is not changing. (our executive and employee training programmes)
A Practical Implication, Testable in Bern
Write the vision for change in three sentences: what is changing, what is staying the same, and why now. To go further: explore the Change Leadership training in Bern in the canton of Bern, or browse our executive and employee training programmes in Switzerland.
In pictures: Change Leadership in Bern
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