Research 2026-08-06 Public Speaking & Impact Lausanne

Stage fright: calm down or get excited?

Stage fright: calm down or get excited? — SHR, Lausanne
Stage fright: calm down or get excited? — SHR, Lausanne

The usual advice is to calm down. A series of experiments suggests another strategy.

The experiments

Alison Wood Brooks (2014, Journal of Experimental Psychology: General) shows participants who said 'I am excited' before a speech outperformed those told to calm down.

The proposed mechanism

Anxiety and excitement share high arousal; shifting between them may be easier than suppressing arousal.

Stage fright: calm down or get excited? — SHR, Lausanne — Vaud
Stage fright: calm down or get excited? — SHR, Lausanne — Vaud

The nuance

Lab studies with modest samples; repeated workplace effects are not established. (our executive and employee training programmes)

The limit of common practice

Telling someone to 'relax' right before speaking — hard to apply.

A practical check in Lausanne

Over six talks, alternate 'calm down' and 'I'm excited', and have a colleague rate clarity blind to the instruction. To go further: explore the Public Speaking & Impact training in Lausanne, or browse our executive and employee training programmes in Switzerland.

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Public Speaking & Impact training in Lausanne — in practice
Public Speaking & Impact training in Lausanne — in practice
Public Speaking & Impact training in Lausanne — hands-on workshop
Public Speaking & Impact training in Lausanne — hands-on workshop
Public Speaking & Impact training in Lausanne — on the ground
Public Speaking & Impact training in Lausanne — on the ground