Research 2026-08-07 Public Speaking & Impact Lugano

The first seconds of a talk: what 'thin slices' show

The first seconds of a talk: what 'thin slices' show — SHR, Lugano
The first seconds of a talk: what 'thin slices' show — SHR, Lugano

Does an audience's impression form within seconds? Classic nonverbal research offers data.

The study

Nalini Ambady and Robert Rosenthal (1993, Journal of Personality and Social Psychology) show silent clips of a few seconds of teachers let observers produce judgements correlated with end-of-term student ratings.

What it suggests

Initial nonverbal signals — energy, openness, confidence — weigh on the overall impression.

The first seconds of a talk: what 'thin slices' show — SHR, Lugano — Tessin
The first seconds of a talk: what 'thin slices' show — SHR, Lugano — Tessin

The nuance

Small samples in a university setting; impression correlations measure neither content quality nor learning. (our executive and employee training programmes)

The limit of common practice

Improvising the opening and counting on warming up during the talk.

A practical check in Lugano

Script and rehearse the first thirty seconds, then show the filmed opening without sound to two colleagues and adjust. To go further: explore the Public Speaking & Impact training in Lugano, or browse our executive and employee training programmes in Switzerland.

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Public Speaking & Impact training in Lugano — in practice
Public Speaking & Impact training in Lugano — in practice
Public Speaking & Impact training in Lugano — hands-on workshop
Public Speaking & Impact training in Lugano — hands-on workshop
Public Speaking & Impact training in Lugano — on the ground
Public Speaking & Impact training in Lugano — on the ground