Research 2026-08-11 Communication Basel

Rumours during change: what research says

Rumours during change: what research says — SHR, Basel
Rumours during change: what research says — SHR, Basel

Why do rumours multiply during reorganisation? The psychology of workplace rumour offers answers.

The framework

Nicholas DiFonzo and Prashant Bordia (1998, Human Resource Management) describe rumour as collective sense-making in uncertain, threatening situations, and review response strategies.

What feeds it

Uncertainty, anxiety and low trust in official sources drive transmission; denying without explaining is often ineffective.

Rumours during change: what research says — SHR, Basel — Bâle-Ville
Rumours during change: what research says — SHR, Basel — Bâle-Ville

The nuance

Recommendations rest on interviews and case studies more than workplace experiments. (our executive and employee training programmes)

The limit of common practice

Waiting until 'everything is decided' to communicate, leaving an information vacuum.

A practical check in Basel

During change, publish weekly what is decided, what is not yet and when it will be; track repeated questions to managers. To go further: explore the Communication training in Basel, or browse our executive and employee training programmes in Switzerland.

In pictures: Communication in Basel

Communication training in Basel — in practice
Communication training in Basel — in practice
Communication training in Basel — hands-on workshop
Communication training in Basel — hands-on workshop
Communication training in Basel — on the ground
Communication training in Basel — on the ground