Does customer orientation improve results?

Does customer orientation improve results? — what studies show, and what they don't.
The research
Study: Franke & Park (2006, Journal of Marketing Research)
The limit
Single context; replicate before generalising. (our executive and employee training programmes)

Practical check in Bern
Define one measurable indicator, test for a month, compare. To go further: explore the High-Value Selling training in Bern, or browse our executive and employee training programmes in Switzerland.
In pictures: High-Value Selling in Bern



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