Research 2026-04-08 Executive Leadership Bern

Stretch goals: the paradox

Stretch goals: the paradox — SHR, Bern
Stretch goals: the paradox — SHR, Bern

Stretch goals: the paradox — what studies show, and what they don't.

The research

Sim Sitkin and colleagues (2011, Academy of Management Review) argue stretch goals suit organisations with slack and recent success, and are risky for struggling ones.

The limit

Theoretical proposition awaiting tests. (our executive and employee training programmes)

Stretch goals: the paradox — SHR, Bern — Berne
Stretch goals: the paradox — SHR, Bern — Berne

Practical check in Bern

Before setting a stretch goal, check recent success and spare resources; log outcomes. To go further: explore the Executive Leadership training in Bern, or browse our executive and employee training programmes in Switzerland.

In pictures: Executive Leadership in Bern

Executive Leadership training in Bern — in practice
Executive Leadership training in Bern — in practice
Executive Leadership training in Bern — hands-on workshop
Executive Leadership training in Bern — hands-on workshop
Executive Leadership training in Bern — on the ground
Executive Leadership training in Bern — on the ground