Is selling a solution more effective than selling a product? — in the canton of Basel-Stadt

Is selling a solution more effective than selling a product? — in the canton of Basel-Stadt.

The research

Study: Tuli et al. (2007, J. of Marketing)

The limit

Single context; replicate locally before generalising. (our executive and employee training programmes)

Practical check — in the canton of Basel-Stadt

Define one measurable indicator, test it for a month in your team, then compare. To go further: explore the High-Value Selling training in Basel in the canton of Basel-Stadt, or browse our executive and employee training programmes in Switzerland.

In pictures: High-Value Selling in Basel

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