Does too much choice drive customers away? — in the canton of Bern

Does too much choice drive customers away? — in the canton of Bern.

The research

Study: Chernev et al. (2015, JCP)

The limit

Single context; replicate locally before generalising. (our executive and employee training programmes)

Practical check — in the canton of Bern

Define one measurable indicator, test it for a month in your team, then compare. To go further: explore the High-Value Selling training in Bern in the canton of Bern, or browse our executive and employee training programmes in Switzerland.

In pictures: High-Value Selling in Bern

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