Do stories persuade better?
Do stories persuade better? — what studies show, and what they don't.
The research
Green and Brock (2000, Journal of Personality and Social Psychology): narrative transportation shifts beliefs.
The limit
Written fiction, not speeches. (our executive and employee training programmes)
Practical check in Lugano
Open with a concrete case and see if questions target the message. To go further: explore the Public Speaking & Impact training in Lugano, or browse our executive and employee training programmes in Switzerland.
In pictures: Public Speaking & Impact in Lugano
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