Research 2024-12-01 High-Value Selling Bern

Do questions sell better than pitches?

Do questions sell better than pitches? — SHR, Bern
Do questions sell better than pitches? — SHR, Bern

Do questions sell better than pitches? — what studies show, and what they don't.

The research

Study: Rackham (1988, McGraw-Hill)

The limit

Single context; replicate before generalising. (our executive and employee training programmes)

Do questions sell better than pitches? — SHR, Bern — Berne
Do questions sell better than pitches? — SHR, Bern — Berne

Practical check in Bern

Define one measurable indicator, test for a month, compare. To go further: explore the High-Value Selling training in Bern, or browse our executive and employee training programmes in Switzerland.

In pictures: High-Value Selling in Bern

High-Value Selling training in Bern — in practice
High-Value Selling training in Bern — in practice
High-Value Selling training in Bern — hands-on workshop
High-Value Selling training in Bern — hands-on workshop
High-Value Selling training in Bern — on the ground
High-Value Selling training in Bern — on the ground