SHR — Swiss Human Resources
Research 2024-05-13 High-Value Selling Basel

Do too many options discourage buying?

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Do too many options discourage buying? — SHR, Basel
Do too many options discourage buying? — SHR, Basel

Do too many options discourage buying? — what studies show, and what they don't.

The research

Study: Iyengar & Lepper (2000, JPSP)

The limit

Single context; replicate before generalising. (our executive and employee training programmes)

Do too many options discourage buying? — SHR, Basel — Bâle-Ville
Do too many options discourage buying? — SHR, Basel — Bâle-Ville

Practical check in Basel

Define one measurable indicator, test for a month, compare. To go further: explore the High-Value Selling training in Basel, or browse our executive and employee training programmes in Switzerland.

In pictures: High-Value Selling in Basel

High-Value Selling training in Basel — in practice
High-Value Selling training in Basel — in practice
High-Value Selling training in Basel — hands-on workshop
High-Value Selling training in Basel — hands-on workshop
High-Value Selling training in Basel — on the ground
High-Value Selling training in Basel — on the ground

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