Research 2024-03-10 Communication Zurich

Choosing the channel: media richness

Choosing the channel: media richness — SHR, Zurich
Choosing the channel: media richness — SHR, Zurich

Choosing the channel: media richness — what studies show, and what they don't.

The research

Study: Daft & Lengel (1986, Management Science)

The limit

Single context; replicate before generalising. (our executive and employee training programmes)

Choosing the channel: media richness — SHR, Zurich — Zurich
Choosing the channel: media richness — SHR, Zurich — Zurich

Practical check in Zurich

Define one measurable indicator, test for a month, compare. To go further: explore the Communication training in Zurich in the canton of Zurich, or browse our executive and employee training programmes in Switzerland.

In pictures: Communication in Zurich

Communication training in Zurich — in practice
Communication training in Zurich — in practice
Communication training in Zurich — hands-on workshop
Communication training in Zurich — hands-on workshop
Communication training in Zurich — on the ground
Communication training in Zurich — on the ground