Internal communication and satisfaction: the frontline manager's role
Invest in the intranet or in managers? Organisational communication research suggests not neglecting the latter.
The study
Linjuan Rita Men (2014, Management Communication Quarterly) finds in an employee survey that transformational leadership and face-to-face channels are associated with higher satisfaction with internal communication.
Study limits
Cross-sectional and perception-based; it does not show that changing channels improves satisfaction.
The nuance
Digital channels remain useful for facts; the combination and managerial relay matter. (our executive and employee training programmes)
The limit of common practice
Centring communication on leadership and the intranet, leaving managers to learn news with their teams.
A practical check in Fribourg
Brief managers 24 hours before each major announcement with three key messages; then ask teams one short question on whether they understood 'why'. To go further: explore the Communication training in Fribourg, or browse our executive and employee training programmes in Switzerland.
In pictures: Communication in Fribourg
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