Goal setting: what 35 years of research teach

Goal setting: what 35 years of research teach — what studies show, and what they don't.

The research

Edwin Locke and Gary Latham (2002, American Psychologist) show specific, difficult goals beat 'do your best'.

The limit

For complex new tasks, learning goals work better. (our executive and employee training programmes)

Practical check in Basel

On a new project, set learning goals for a month before performance goals. To go further: explore the Executive Leadership training in Basel, or browse our executive and employee training programmes in Switzerland.

In pictures: Executive Leadership in Basel

• executive leadership
• Basel
• research
• training basel