A vision you can see: concrete imagery and performance

Corporate visions all sound alike. One study suggests why they mobilise so little.

The research

Andrew Carton, Chad Murphy and Jonathan Clark (2014, Academy of Management Journal) show leaders using concrete imagery foster shared understanding and better team coordination.

The limit

Part of the evidence comes from a lab simulation. (our executive and employee training programmes)

Practical check in Fribourg

Reframe the team vision as a concrete scene, then ask everyone to describe it from memory a week later and check convergence. To go further: explore the Executive Leadership training in Fribourg, or browse our executive and employee training programmes in Switzerland.

In pictures: Executive Leadership in Fribourg

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