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Research 2026-06-18 High-Value Selling Lugano

Does investing in customer relationships pay? — in the canton of Ticino

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Does investing in customer relationships pay? — in the canton of Ticino — SHR, Lugano
Does investing in customer relationships pay? — in the canton of Ticino — SHR, Lugano

Does investing in customer relationships pay? — in the canton of Ticino.

The research

Study: Palmatier et al. (2006, JM)

The limit

Single context; replicate locally before generalising. (our executive and employee training programmes)

Does investing in customer relationships pay? — in the canton of Ticino — SHR, Lugano — Tessin
Does investing in customer relationships pay? — in the canton of Ticino — SHR, Lugano — Tessin

Practical check — in the canton of Ticino

Define one measurable indicator, test it for a month in your team, then compare. To go further: explore the High-Value Selling training in Lugano in the canton of Ticino, or browse our executive and employee training programmes in Switzerland.

In pictures: High-Value Selling in Lugano

High-Value Selling training in Lugano — in practice
High-Value Selling training in Lugano — in practice
High-Value Selling training in Lugano — hands-on workshop
High-Value Selling training in Lugano — hands-on workshop
High-Value Selling training in Lugano — on the ground
High-Value Selling training in Lugano — on the ground

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