Research 2024-06-03 Public Speaking & Impact Lugano

Does storytelling make a message more persuasive?

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Does storytelling make a message more persuasive? — SHR, Lugano

Does storytelling make a message more persuasive? — what studies show, and what they don't.

The research

Study: Green & Brock (2000, JPSP)

The limit

Single context; replicate before generalising. (our executive and employee training programmes)

Does storytelling make a message more persuasive? — SHR, Lugano — Tessin

Practical check in Lugano

Define one measurable indicator, test for a month, compare. To go further: explore the Public Speaking & Impact training in Lugano, or browse our executive and employee training programmes in Switzerland.

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