Value in use, not the product
Value in use, not the product — what studies show, and what they don't.
The research
Study: Vargo & Lusch (2004, JM)
The limit
Single context; replicate before generalising. (our executive and employee training programmes)
Practical check in Fribourg
Define one measurable indicator, test for a month, compare. To go further: explore the High-Value Selling training in Fribourg in the canton of Fribourg, or browse our executive and employee training programmes in Switzerland.
In pictures: High-Value Selling in Fribourg
- high-value selling
- Fribourg
- research
- training fribourg