Does trust create customer loyalty?
Does trust create customer loyalty? — what studies show, and what they don't.
The research
Morgan and Hunt (1994, Journal of Marketing) place trust and commitment at the centre of lasting cooperation.
The limit
One sector. (our executive and employee training programmes)
Practical check in Zurich
Log commitments made to each key client and whether deadlines were met. To go further: explore the High-Value Selling training in Zurich, or browse our executive and employee training programmes in Switzerland.
In pictures: High-Value Selling in Zurich
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