Generative AI in customer support

Generative AI in customer support — what studies show, and what they don't.

The research

Study: Brynjolfsson et al. (2025, QJE)

The limit

Single context; replicate before generalising. (our executive and employee training programmes)

Practical check in Bern

Define one measurable indicator, test for a month, compare. To go further: explore the Managing in the Age of Artificial Intelligence training in Bern in the canton of Bern, or browse our executive and employee training programmes in Switzerland.

In pictures: Managing in the Age of Artificial Intelligence in Bern

• managing in the age of artificial intelligence
• Bern
• research
• training bern