Complaint handling and the recovery effect

Complaint handling and the recovery effect — what studies show, and what they don't.
The research
Study: Tax et al. (1998, J. Marketing)
The limit
Single context; replicate before generalising. (our executive and employee training programmes)

Practical check in Geneva
Define one measurable indicator, test for a month, compare. To go further: explore the Client Reception training in Geneva in the canton of Geneva, or browse our executive and employee training programmes in Switzerland.
In pictures: Client Reception in Geneva



- client reception
- Geneva
- research
- training geneva
