Research 2026-05-13 Executive Leadership Lausanne

Can charisma be trained? The Lausanne experiment

Can charisma be trained? The Lausanne experiment — SHR, Lausanne
Can charisma be trained? The Lausanne experiment — SHR, Lausanne

Charisma is often seen as innate. A University of Lausanne team tested the opposite.

The research

John Antonakis, Marika Fenley and Sue Liechti (2011, Academy of Management Learning & Education) show managers trained in charismatic leadership tactics are subsequently rated more charismatic by observers.

The limit

Effects concern observer perceptions on modest samples; team performance is not measured directly. (our executive and employee training programmes)

Can charisma be trained? The Lausanne experiment — SHR, Lausanne — Vaud
Can charisma be trained? The Lausanne experiment — SHR, Lausanne — Vaud

Practical check in Lausanne

Rewrite your next strategy talk with a metaphor, a contrast and an explicit expectation; ask five listeners to summarise it in one sentence and compare convergence. To go further: explore the Executive Leadership training in Lausanne, or browse our executive and employee training programmes in Switzerland.

In pictures: Executive Leadership in Lausanne

Executive Leadership training in Lausanne — in practice
Executive Leadership training in Lausanne — in practice
Executive Leadership training in Lausanne — hands-on workshop
Executive Leadership training in Lausanne — hands-on workshop
Executive Leadership training in Lausanne — on the ground
Executive Leadership training in Lausanne — on the ground