Framing the price differently — in the canton of Zurich

Framing the price differently — in the canton of Zurich.

The research

Study: Tversky & Kahneman (1981, Science)

The limit

Single context; replicate locally before generalising. (our executive and employee training programmes)

Practical check — in the canton of Zurich

Define one measurable indicator, test it for a month in your team, then compare. To go further: explore the High-Value Selling training in Zurich in the canton of Zurich, or browse our executive and employee training programmes in Switzerland.

In pictures: High-Value Selling in Zurich

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