Trust drives business relationships

Trust drives business relationships — what studies show, and what they don't.

The research

Study: Morgan & Hunt (1994, JM)

The limit

Single context; replicate before generalising. (our executive and employee training programmes)

Practical check in Basel

Define one measurable indicator, test for a month, compare. To go further: explore the High-Value Selling training in Basel in the canton of Basel-Stadt, or browse our executive and employee training programmes in Switzerland.

In pictures: High-Value Selling in Basel

• high-value selling
• Basel
• research
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