SHR — Swiss Human Resources
Research 2024-12-05 High-Value Selling Neuchâtel

Is trust the engine of business relationships?

Contact us
Read in:FrançaisDeutschItaliano
Is trust the engine of business relationships? — SHR, Neuchâtel
Is trust the engine of business relationships? — SHR, Neuchâtel

Is trust the engine of business relationships? — what studies show, and what they don't.

The research

Study: Morgan & Hunt (1994, Journal of Marketing)

The limit

Single context; replicate before generalising. (our executive and employee training programmes)

Is trust the engine of business relationships? — SHR, Neuchâtel — Neuchâtel
Is trust the engine of business relationships? — SHR, Neuchâtel — Neuchâtel

Practical check in Neuchâtel

Define one measurable indicator, test for a month, compare. To go further: explore the High-Value Selling training in Neuchâtel, or browse our executive and employee training programmes in Switzerland.

In pictures: High-Value Selling in Neuchâtel

High-Value Selling training in Neuchâtel — in practice
High-Value Selling training in Neuchâtel — in practice
High-Value Selling training in Neuchâtel — hands-on workshop
High-Value Selling training in Neuchâtel — hands-on workshop
High-Value Selling training in Neuchâtel — on the ground
High-Value Selling training in Neuchâtel — on the ground

More articles on High-Value Selling

Research · Lausanne
What predicts sales performance? A meta-analysis
Research · Zurich
What predicts sales performance
Research · Neuchâtel
Sales negotiation: should you name your price first?
Research · Neuchâtel
Switching suppliers: what the sales pitch leaves out

More articles on Neuchâtel

Research · Building an Effective Relationship with Your Manager
Speaking up to your manager: what research says about voice
Field · Complex Management
Intervention note: on the ground in Neuchâtel: what complex management truly reveals about organisations
Method · Complex Management
What we actually learn about method: structuring a complex management initiative in Neuchâtel over 90 days
Expert view · Complex Management
Field notes — complex Management in Neuchâtel: what ten years of practice have taught us