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Research 2023-07-13 High-Value Selling Lugano

Selling a solution, not a product

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Selling a solution, not a product — SHR, Lugano
Selling a solution, not a product — SHR, Lugano

Selling a solution, not a product — what studies show, and what they don't.

The research

Study: Tuli et al. (2007, JM)

The limit

Single context; replicate before generalising. (our executive and employee training programmes)

Selling a solution, not a product — SHR, Lugano — Tessin
Selling a solution, not a product — SHR, Lugano — Tessin

Practical check in Lugano

Define one measurable indicator, test for a month, compare. To go further: explore the High-Value Selling training in Lugano in the canton of Ticino, or browse our executive and employee training programmes in Switzerland.

In pictures: High-Value Selling in Lugano

High-Value Selling training in Lugano — in practice
High-Value Selling training in Lugano — in practice
High-Value Selling training in Lugano — hands-on workshop
High-Value Selling training in Lugano — hands-on workshop
High-Value Selling training in Lugano — on the ground
High-Value Selling training in Lugano — on the ground

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