How to sell an idea to your manager?

How to sell an idea to your manager? — what studies show, and what they don't.
The research
Study: Dutton & Ashford (1993, AMR)
The limit
Single context; replicate before generalising. (our executive and employee training programmes)

Practical check in Lugano
Define one measurable indicator, test for a month, compare. To go further: explore the Building an Effective Relationship with Your Manager training in Lugano, or browse our executive and employee training programmes in Switzerland.
In pictures: Building an Effective Relationship with Your Manager in Lugano



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