Defending price through value

Defending price through value — what studies show, and what they don't.

The research

Study: Anderson et al. (2005, IMM)

The limit

Single context; replicate before generalising. (our executive and employee training programmes)

Practical check in Neuchâtel

Define one measurable indicator, test for a month, compare. To go further: explore the High-Value Selling training in Neuchâtel in the canton of Neuchâtel, or browse our executive and employee training programmes in Switzerland.

In pictures: High-Value Selling in Neuchâtel

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