Do quick wins build momentum?

Do quick wins build momentum? — what studies show, and what they don't.
The research
Study: Kotter (1996, Harvard Business School Press)
The limit
Single context; replicate before generalising. (our executive and employee training programmes)

Practical check in Geneva
Define one measurable indicator, test for a month, compare. To go further: explore the Change Leadership training in Geneva, or browse our executive and employee training programmes in Switzerland.
In pictures: Change Leadership in Geneva



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