What do customers judge?

What do customers judge? — what studies show, and what they don't.
The research
Study: Parasuraman, Zeithaml & Berry (1988, Journal of Retailing)
The limit
Single context; replicate before generalising. (our executive and employee training programmes)

Practical check in Lugano
Define one measurable indicator, test for a month, compare. To go further: explore the Client Reception training in Lugano, or browse our executive and employee training programmes in Switzerland.
In pictures: Client Reception in Lugano



- client reception
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