Canton of Vaud
High-Value Selling Training in the canton of Vaud
A tailored in-company programme for managers and executives, built around real situations from organisations across Lausanne, Vevey, Montreux.
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Medtech solutions, EPFL-born software, industrial services, high-end hospitality offerings: Vaud companies often sell complex propositions to demanding buyers over long sales cycles.
The High-Value Selling programme in the canton of Vaud helps sales teams move from product selling to consultative selling, and defend their margins.
The challenges of selling in the canton of Vaud
- Selling innovation to cautious buyers.
- Managing long, multi-decision-maker sales cycles.
- Defending value under price pressure.
- Selling internationally from Switzerland.
The programme in 6 modules
- Understanding the client's problem.Develop active listening skills to pinpoint the unique challenges facing medtech laboratories or EPFL start-ups, laying the groundwork for a solution that is truly relevant to your Vaud contacts.
- Mapping decision-makers.Master the identification and influencing of the multiple stakeholders within major industrial accounts or cantonal public organisations, precisely mapping their complex decision-making ecosystem.
- Articulating differentiated value.Formulate a compelling, distinctive value proposition, demonstrating how your offering exceeds the specific expectations of high-end hospitality services or demanding Vaud technology companies.
- Managing a complex sales cycle.Learn to sequence and manage the stages of a long sales process, from the first point of contact to closing with a multinational established in the Lake Geneva region, optimising each interaction.
- Holding one's price against buyers from large Vaud groups.Acquire techniques to effectively defend your margins when dealing with seasoned buyers at major Vaud organisations, showcasing the expertise and quality of your solution without compromise.
- Developing strategic accounts.Develop proactive strategies to turn your major clients, whether from the industrial sector or software innovation, into loyal partners and long-term ambassadors.
What the high-Value Selling Training in the canton of Vaud programme covers
The high-Value Selling Training in the canton of Vaud programme is designed for managers, executives and key contributors who want to turn high-value selling into everyday practice. Content is built around real situations from your organisation rather than generic case studies, so that each session connects directly with the decisions your teams face in the canton of Vaud.
Core themes typically include: Vente consultative; Cycles longs & complexes; Articulation de la valeur. Each theme is adapted after a scoping conversation with your HR team and the sponsoring manager, so that the programme addresses the gaps you actually observe.
A method grounded in research and practice
Our approach combines short theoretical inputs drawn from peer-reviewed research, practical exercises, role plays and structured feedback. Participants work on their own cases, test new behaviours in a safe setting and leave with concrete commitments they can apply the following week.
Between sessions, short assignments help anchor what has been learned. A follow-up review a few weeks later measures what has changed in practice and identifies where further support is useful.
Who should attend the high-Value Selling Training in the canton of Vaud
The programme suits first-line managers, experienced team leaders, project managers and executive committees alike. Groups are kept small to allow real interaction, and the level of depth is calibrated to participants' experience.
Sessions take place on your premises in the canton of Vaud, in a rented venue or remotely, in French, German, Italian or English depending on your teams.
Expected outcomes
At the end of the high-Value Selling Training in the canton of Vaud, participants can name the key mechanisms at play, apply proven tools to their own context and assess their progress with clear indicators. For the organisation, the benefit shows in the quality of conversations, the clarity of decisions and team engagement.
High-Value Selling training locations in the canton of Vaud
- Lausanne
- Vevey
- Montreux
In-company training in the canton of Vaud
Looking for High-Value Selling training in the canton of Vaud? We come to your premises in Lausanne, Vevey, Montreux and anywhere in the canton of Vaud. Find Swiss Human Resources on Google Maps and call us to organise your training locally.
SHR — Swiss Human ResourcesEsplanade de Pont-Rouge 9A, 1212 Lancy
+41 58 788 01 69View the area on Google Maps →
Frequently asked questions
Is the programme suitable for deeptech start-ups?
Yes, one module covers selling innovations to large accounts.
Can we work on our current opportunities?
Yes, participants work on their own accounts, with full confidentiality.