Canton of Lucerne
High-Value Selling Training in the canton of Lucerne
A tailored in-company programme for managers and executives, built around real situations from organisations across Lucerne.
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Premium tourism, insurance, industrial solutions: Lucerne businesses sell quality that needs to be justified.
The Value Selling programme in the canton of Lucerne combines research-based methods with cases from your daily work – on site in Lucerne, Emmen, Kriens and Sursee, or in hybrid format.
Challenges: Value Selling in the canton of Lucerne
- Justifying premium offerings to guests.
- Consultative selling in insurance.
- Arguing against online comparison platforms.
- Offering add-on services without pressure.
Value Selling in the canton of Lucerne: the programme in 6 modules
- Describing the added value of your own offering.
- Precisely identifying needs during the conversation.
- Selling experience and quality.
- Handling price objections with confidence.
- Building long-term customer relationships.
- Developing your own argumentation for a Lucerne offering.
What the high-Value Selling Training in the canton of Lucerne programme covers
The high-Value Selling Training in the canton of Lucerne programme is designed for managers, executives and key contributors who want to turn high-value selling into everyday practice. Content is built around real situations from your organisation rather than generic case studies, so that each session connects directly with the decisions your teams face in the canton of Lucerne.
Core themes typically include: Vente consultative; Cycles longs & complexes; Articulation de la valeur. Each theme is adapted after a scoping conversation with your HR team and the sponsoring manager, so that the programme addresses the gaps you actually observe.
A method grounded in research and practice
Our approach combines short theoretical inputs drawn from peer-reviewed research, practical exercises, role plays and structured feedback. Participants work on their own cases, test new behaviours in a safe setting and leave with concrete commitments they can apply the following week.
Between sessions, short assignments help anchor what has been learned. A follow-up review a few weeks later measures what has changed in practice and identifies where further support is useful.
Who should attend the high-Value Selling Training in the canton of Lucerne
The programme suits first-line managers, experienced team leaders, project managers and executive committees alike. Groups are kept small to allow real interaction, and the level of depth is calibrated to participants' experience.
Sessions take place on your premises in the canton of Lucerne, in a rented venue or remotely, in French, German, Italian or English depending on your teams.
Expected outcomes
At the end of the high-Value Selling Training in the canton of Lucerne, participants can name the key mechanisms at play, apply proven tools to their own context and assess their progress with clear indicators. For the organisation, the benefit shows in the quality of conversations, the clarity of decisions and team engagement.
High-Value Selling training locations in the canton of Lucerne
- Lucerne
In-company training in the canton of Lucerne
Looking for High-Value Selling training in the canton of Lucerne? We come to your premises in Lucerne and anywhere in the canton of Lucerne. Find Swiss Human Resources on Google Maps and call us to organise your training locally.
SHR — Swiss Human ResourcesEsplanade de Pont-Rouge 9A, 1212 Lancy
+41 58 788 01 69View the area on Google Maps →
Frequently asked questions
Do we work with our own offerings?
Yes, the arguments are developed from your own products.
Do you come to us in the canton of Lucerne?
Yes, we work on site in Lucerne, Emmen, Kriens and Sursee and throughout the region – or in hybrid format.