Canton of Fribourg
High-Value Selling Training in the canton of Fribourg
A tailored in-company programme for managers and executives, built around real situations from organisations across Fribourg.
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AOP cheeses, special-purpose machinery, engineering services, IT solutions: many Fribourg businesses sell high-quality offerings that must be defended against cheaper competitors.
The High-Value Selling programme in the canton of Fribourg teaches how to understand the client's real stakes, demonstrate value, and close deals without discounting.
The challenges of high-value selling in the canton of Fribourg
- Defending a higher price than the competition.
- Selling to both German- and French-speaking clients.
- Moving from selling a product to selling a solution.
- Shortening long sales cycles.
The programme in 6 modules
- Understanding the client's purchasing decision.
- Asking questions to uncover real issues.
- Building a value proposition.
- Handling objections about price.
- Negotiating without discounting.
- Closing and growing the account.
What the high-Value Selling Training in the canton of Fribourg programme covers
The high-Value Selling Training in the canton of Fribourg programme is designed for managers, executives and key contributors who want to turn high-value selling into everyday practice. Content is built around real situations from your organisation rather than generic case studies, so that each session connects directly with the decisions your teams face in the canton of Fribourg.
Core themes typically include: Vente consultative; Cycles longs & complexes; Articulation de la valeur. Each theme is adapted after a scoping conversation with your HR team and the sponsoring manager, so that the programme addresses the gaps you actually observe.
A method grounded in research and practice
Our approach combines short theoretical inputs drawn from peer-reviewed research, practical exercises, role plays and structured feedback. Participants work on their own cases, test new behaviours in a safe setting and leave with concrete commitments they can apply the following week.
Between sessions, short assignments help anchor what has been learned. A follow-up review a few weeks later measures what has changed in practice and identifies where further support is useful.
Who should attend the high-Value Selling Training in the canton of Fribourg
The programme suits first-line managers, experienced team leaders, project managers and executive committees alike. Groups are kept small to allow real interaction, and the level of depth is calibrated to participants' experience.
Sessions take place on your premises in the canton of Fribourg, in a rented venue or remotely, in French, German, Italian or English depending on your teams.
Expected outcomes
At the end of the high-Value Selling Training in the canton of Fribourg, participants can name the key mechanisms at play, apply proven tools to their own context and assess their progress with clear indicators. For the organisation, the benefit shows in the quality of conversations, the clarity of decisions and team engagement.
High-Value Selling training locations in the canton of Fribourg
- Fribourg
In-company training in the canton of Fribourg
Looking for High-Value Selling training in the canton of Fribourg? We come to your premises in Fribourg and anywhere in the canton of Fribourg. Find Swiss Human Resources on Google Maps and call us to organise your training locally.
SHR — Swiss Human ResourcesEsplanade de Pont-Rouge 9A, 1212 Lancy
+41 58 788 01 69View the area on Google Maps →
Frequently asked questions
Is the programme suitable for B2B industrial sales?
Yes, a large part of the cases focus on complex sales involving multiple decision-makers.
Do you work with our own offerings?
Yes, participants build their arguments using your actual products and clients.