Do peers shape adoption?
Do peers shape adoption? — what studies show, and what they don't.
The research
Venkatesh et al. (2003, MIS Quarterly): social influence matters early.
The limit
Effects vary by context. (our executive and employee training programmes)
Practical check in Fribourg
Name two champions per team. To go further: explore the Leading AI Adoption in Your Team training in Fribourg, or browse our executive and employee training programmes in Switzerland.
In pictures: Leading AI Adoption in Your Team in Fribourg
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