Why does urgent beat important?
Why does urgent beat important? — what studies show, and what they don't.
The research
Study: Zhu, Yang & Hsee (2018, Journal of Consumer Research)
The limit
Single context; replicate before generalising. (our executive and employee training programmes)
Practical check in Geneva
Define one measurable indicator, test for a month, compare. To go further: explore the Time Management & Prioritisation training in Geneva, or browse our executive and employee training programmes in Switzerland.
In pictures: Time Management & Prioritisation in Geneva
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