{
  "title": "An Unclear Vision Creates Unclear Resistance",
  "url": "https://www.shr.swiss/blog/vision-de-changement-et-clarte-du-cap-en",
  "language": "en",
  "datePublished": "2026-01-17",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "An analysis of business cases, not a controlled trial.",
  "section": "Research",
  "topic": "Change Leadership",
  "place": {
    "name": "Bern",
    "region": "Berne",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "The Research",
      "point": "Kotter (1995, Harvard Business Review) identifies the lack of a clear vision as a major cause of failed transformations.."
    },
    {
      "heading": "The Limitation",
      "point": "An analysis of business cases, not a controlled trial.."
    },
    {
      "heading": "The Nuance",
      "point": "A clear vision does not remove the need to explain what is not changing."
    },
    {
      "heading": "A Practical Implication, Testable in Bern",
      "point": "Write the vision for change in three sentences: what is changing, what is staying the same, and why now."
    }
  ],
  "sources": [
    {
      "authors": "Kotter",
      "year": "1995",
      "source": "Harvard Business Review"
    }
  ],
  "wordCount": 108,
  "image": "https://www.shr.swiss/img/blog-Training-Change-Leadership-Bern-vision-de-changement-et-clarte-du-cap-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/vision-de-changement-et-clarte-du-cap",
    "en": "https://www.shr.swiss/blog/vision-de-changement-et-clarte-du-cap-en",
    "de": "https://www.shr.swiss/blog/vision-de-changement-et-clarte-du-cap-de",
    "it": "https://www.shr.swiss/blog/vision-de-changement-et-clarte-du-cap-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/conduite-du-changement/berne",
    "city": "https://www.shr.swiss/formations-ville/berne",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}