{
  "title": "Quick Wins Sustain Momentum",
  "url": "https://www.shr.swiss/blog/victoires-rapides-et-momentum-du-changement-en",
  "language": "en",
  "datePublished": "2026-01-18",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A practitioner-led approach with few independent evaluations.",
  "section": "Research",
  "topic": "Change Leadership",
  "place": {
    "name": "Basel",
    "region": "Bâle-Ville",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "The Research",
      "point": "Kotter (1996, Leading Change) recommends short-term wins to sustain the energy for change.."
    },
    {
      "heading": "The Limitation",
      "point": "A practitioner-led approach with few independent evaluations.."
    },
    {
      "heading": "The Nuance",
      "point": "A win manufactured for communication purposes is recognised as such and discredits the project."
    },
    {
      "heading": "Practical Implication, Testable in Basel",
      "point": "Choose a genuine outcome achievable in six weeks and measure it publicly."
    }
  ],
  "sources": [
    {
      "authors": "Kotter",
      "year": "1996",
      "source": "Leading Change"
    }
  ],
  "wordCount": 90,
  "image": "https://www.shr.swiss/img/blog-Training-Change-Leadership-Basel-victoires-rapides-et-momentum-du-changement-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/victoires-rapides-et-momentum-du-changement",
    "en": "https://www.shr.swiss/blog/victoires-rapides-et-momentum-du-changement-en",
    "de": "https://www.shr.swiss/blog/victoires-rapides-et-momentum-du-changement-de",
    "it": "https://www.shr.swiss/blog/victoires-rapides-et-momentum-du-changement-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/conduite-du-changement/bale",
    "city": "https://www.shr.swiss/formations-ville/bale",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}