{
  "title": "Una visione che si vede: immagini concrete e prestazione",
  "url": "https://www.shr.swiss/blog/une-vision-qui-se-voit-images-concretes-et-performance-it",
  "language": "it",
  "datePublished": "2026-05-18",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Le visioni espresse con immagini concrete sono condivise meglio dei valori astratti.",
  "section": "Ricerca",
  "topic": "Leadership d'eccellenza",
  "place": {
    "name": "Friburgo",
    "region": "Fribourg",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "La ricerca",
      "point": "Andrew Carton, Chad Murphy e Jonathan Clark (2014, Academy of Management Journal) mostrano che le immagini concrete favoriscono comprensione condivisa e coordinamento.."
    },
    {
      "heading": "Il limite",
      "point": "Parte delle prove proviene da una simulazione di laboratorio."
    },
    {
      "heading": "Verifica pratica a Friburgo",
      "point": "Riformulare la visione come scena concreta e farla descrivere a memoria una settimana dopo."
    }
  ],
  "sources": [
    {
      "authors": "Clark",
      "year": "2014",
      "source": "Academy of Management Journal"
    }
  ],
  "wordCount": 88,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-05-18-it.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/une-vision-qui-se-voit-images-concretes-et-performance",
    "en": "https://www.shr.swiss/blog/une-vision-qui-se-voit-images-concretes-et-performance-en",
    "de": "https://www.shr.swiss/blog/une-vision-qui-se-voit-images-concretes-et-performance-de",
    "it": "https://www.shr.swiss/blog/une-vision-qui-se-voit-images-concretes-et-performance-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/leadership-excellence/fribourg",
    "city": "https://www.shr.swiss/formations-ville/fribourg",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}