{
  "title": "A vision you can see: concrete imagery and performance",
  "url": "https://www.shr.swiss/blog/une-vision-qui-se-voit-images-concretes-et-performance-en",
  "language": "en",
  "datePublished": "2026-05-18",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Visions framed in concrete images are better shared than abstract value statements.",
  "section": "Research",
  "topic": "Executive Leadership",
  "place": {
    "name": "Fribourg",
    "region": "Fribourg",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "The research",
      "point": "Andrew Carton, Chad Murphy and Jonathan Clark (2014, Academy of Management Journal) show leaders using concrete imagery foster shared understanding and better team coordination.."
    },
    {
      "heading": "The limit",
      "point": "Part of the evidence comes from a lab simulation."
    },
    {
      "heading": "Practical check in Fribourg",
      "point": "Reframe the team vision as a concrete scene, then ask everyone to describe it from memory a week later and check convergence."
    }
  ],
  "sources": [
    {
      "authors": "Clark",
      "year": "2014",
      "source": "Academy of Management Journal"
    }
  ],
  "wordCount": 94,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-05-18-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/une-vision-qui-se-voit-images-concretes-et-performance",
    "en": "https://www.shr.swiss/blog/une-vision-qui-se-voit-images-concretes-et-performance-en",
    "de": "https://www.shr.swiss/blog/une-vision-qui-se-voit-images-concretes-et-performance-de",
    "it": "https://www.shr.swiss/blog/une-vision-qui-se-voit-images-concretes-et-performance-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/leadership-excellence/fribourg",
    "city": "https://www.shr.swiss/formations-ville/fribourg",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}