{
  "title": "Preserving Professional Purpose in the Age of AI",
  "url": "https://www.shr.swiss/blog/travail-avec-l-ia-et-sens-du-metier-en",
  "language": "en",
  "datePublished": "2026-01-15",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A practitioner essay, not an experimental test.",
  "section": "Research",
  "topic": "AI on the Job",
  "place": {
    "name": "Fribourg",
    "region": "Fribourg",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "The Research",
      "point": "Davenport & Kirby (2016, Harvard Business Review) argue that professionals retain an advantage in tasks that machines perform poorly.."
    },
    {
      "heading": "The Limitation",
      "point": "A practitioner essay, not an experimental test.."
    },
    {
      "heading": "The Nuance",
      "point": "Value shifts towards what requires context, relationships and responsibility."
    },
    {
      "heading": "A Practical Implication to Test in Fribourg",
      "point": "Identify the task in your profession that requires the most local context and invest your training time in it."
    }
  ],
  "sources": [
    {
      "authors": "Kirby",
      "year": "2016",
      "source": "Harvard Business Review"
    }
  ],
  "wordCount": 104,
  "image": "https://www.shr.swiss/img/blog-Training-AI-On-The-Job-Fribourg-travail-avec-l-ia-et-sens-du-metier-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/travail-avec-l-ia-et-sens-du-metier",
    "en": "https://www.shr.swiss/blog/travail-avec-l-ia-et-sens-du-metier-en",
    "de": "https://www.shr.swiss/blog/travail-avec-l-ia-et-sens-du-metier-de",
    "it": "https://www.shr.swiss/blog/travail-avec-l-ia-et-sens-du-metier-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/ia-on-the-job/fribourg",
    "city": "https://www.shr.swiss/formations-ville/fribourg",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}