{
  "title": "Can condemning a common practice inadvertently normalise it?",
  "url": "https://www.shr.swiss/blog/signaler-un-comportement-frequent-risque-de-le-normaliser-en",
  "language": "en",
  "datePublished": "2025-04-06",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A management reminder can condemn a practice while presenting it as normal. Research suggests distinguishing what a message disapproves of from what it describes as common.",
  "section": "Research",
  "topic": "Communication",
  "place": {
    "name": "Sion",
    "region": "Valais",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Robert B."
    },
    {
      "heading": "Comparison can produce a boomerang effect",
      "point": "P."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that managers should always announce that the majority are behaving correctly."
    },
    {
      "heading": "What the evidence cannot guarantee",
      "point": "These studies concern littering in public places and household electricity use, not reminders issued by workplace managers."
    },
    {
      "heading": "A practical check in Sion",
      "point": "As part of SHR’s [Communication](/formation-communication-sion) programme, a team in Sion could test a reminder about sorting ordinary waste in a break area, whether it works in hydropower, healthcare, viticulture or Alpine tourism, excluding waste covered by specific procedures."
    }
  ],
  "sources": [
    {
      "authors": "Kallgren",
      "year": "1990",
      "source": "Journal of Personality and Social Psychology"
    },
    {
      "authors": "Griskevicius",
      "year": "2007",
      "source": "Psychological Science"
    }
  ],
  "wordCount": 423,
  "image": "https://www.shr.swiss/img/blog-Training-Communication-Sion-signaler-un-comportement-frequent-risque-de-le-normaliser-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/signaler-un-comportement-frequent-risque-de-le-normaliser",
    "en": "https://www.shr.swiss/blog/signaler-un-comportement-frequent-risque-de-le-normaliser-en",
    "de": "https://www.shr.swiss/blog/signaler-un-comportement-frequent-risque-de-le-normaliser-de",
    "it": "https://www.shr.swiss/blog/signaler-un-comportement-frequent-risque-de-le-normaliser-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-communication-sion",
    "city": "https://www.shr.swiss/formations-ville/sion",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}