{
  "title": "Une histoire convainc-elle mieux qu'un argument ?",
  "url": "https://www.shr.swiss/blog/raconter-une-histoire-pour-convaincre",
  "language": "fr",
  "datePublished": "2025-07-05",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Le transport narratif modifie les croyances.",
  "section": "Recherche",
  "topic": "Public Speaking & impact",
  "place": {
    "name": "Lugano",
    "region": "Tessin",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "La recherche",
      "point": "Melanie Green et Timothy Brock (2000, Journal of Personality and Social Psychology) montrent que plus le public est « transporté » dans un récit, plus ses croyances s'alignent sur celui-ci.."
    },
    {
      "heading": "La limite",
      "point": "Textes de fiction lus, pas discours oraux.."
    },
    {
      "heading": "La nuance",
      "point": "Un récit mal relié au message peut distraire."
    },
    {
      "heading": "Implication pratique, vérifiable à Lugano",
      "point": "Ouvrir sa prochaine intervention par un cas concret et vérifier si les questions portent sur le message."
    }
  ],
  "sources": [
    {
      "authors": "Brock",
      "year": "2000",
      "source": "Journal of Personality and Social Psychology"
    }
  ],
  "wordCount": 111,
  "image": "https://www.shr.swiss/img/blog-editorial-2025-07-05-fr.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/raconter-une-histoire-pour-convaincre",
    "en": "https://www.shr.swiss/blog/raconter-une-histoire-pour-convaincre-en",
    "de": "https://www.shr.swiss/blog/raconter-une-histoire-pour-convaincre-de",
    "it": "https://www.shr.swiss/blog/raconter-une-histoire-pour-convaincre-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/public-speaking/lugano",
    "city": "https://www.shr.swiss/formations-ville/lugano",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}