{
  "title": "Process or analysis: what matters most in a strategic decision",
  "url": "https://www.shr.swiss/blog/processus-ou-analyse-ce-qui-compte-le-plus-dans-une-decision-strategique-en",
  "language": "en",
  "datePublished": "2026-08-30",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A survey of over a thousand decisions suggests debate quality matters more than analytical sophistication.",
  "section": "Research",
  "topic": "Decision-making",
  "place": {
    "name": "Zurich",
    "region": "Zurich",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "The survey",
      "point": "Dan Lovallo and Olivier Sibony (2010, McKinsey Quarterly) analyse over a thousand investment decisions reported by executives: process quality (debate, uncertainty) is more strongly associated with outcomes than depth of analysis.."
    },
    {
      "heading": "The link to biases",
      "point": "Daniel Kahneman and Dan Lovallo (1993, Management Science) had shown the 'inside view' fuels over-optimistic forecasts that structured debate can correct.."
    },
    {
      "heading": "Survey limits",
      "point": "Data are self-reported, retrospective and not peer-reviewed; respondents may reconstruct process in light of outcomes."
    },
    {
      "heading": "The limit of common practice",
      "point": "Enriching analysis files without changing how the decision is discussed.."
    },
    {
      "heading": "A practical check in Zurich",
      "point": "For each major decision, appoint someone to present the best alternative option."
    }
  ],
  "sources": [
    {
      "authors": "Sibony",
      "year": "2010",
      "source": "McKinsey Quarterly"
    },
    {
      "authors": "Lovallo",
      "year": "1993",
      "source": "Management Science"
    }
  ],
  "wordCount": 142,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-08-30-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/processus-ou-analyse-ce-qui-compte-le-plus-dans-une-decision-strategique",
    "en": "https://www.shr.swiss/blog/processus-ou-analyse-ce-qui-compte-le-plus-dans-une-decision-strategique-en",
    "de": "https://www.shr.swiss/blog/processus-ou-analyse-ce-qui-compte-le-plus-dans-une-decision-strategique-de",
    "it": "https://www.shr.swiss/blog/processus-ou-analyse-ce-qui-compte-le-plus-dans-une-decision-strategique-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/prise-de-decision/zurich",
    "city": "https://www.shr.swiss/formations-ville/zurich",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}