{
  "title": "Public speaking in Zurich: do sophisticated words signal expertise?",
  "url": "https://www.shr.swiss/blog/prise-de-parole-zurich-mots-savants-expertise-en",
  "language": "en",
  "datePublished": "2024-07-22",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Complex vocabulary can seem necessary to establish expertise. Research instead suggests distinguishing technical precision from difficulty added without a purpose.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Zurich",
    "region": "Zurich",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Daniel M."
    },
    {
      "heading": "Processing ease becomes part of the judgment",
      "point": "In a literature review, Daniel M."
    },
    {
      "heading": "The hasty conclusion",
      "point": "One might conclude that all specialist vocabulary should be removed."
    },
    {
      "heading": "What these data do not demonstrate",
      "point": "Experiments using written texts do not directly establish what happens during an oral presentation to a Zurich committee."
    },
    {
      "heading": "A practical check in Zurich",
      "point": "Within SHR’s “Public Speaking & impact” programme, a testable exercise would involve preparing two versions of a project presentation: identical data and recommendation, but unnecessarily complex wording replaced in only one version, while retaining essential technical terms."
    }
  ],
  "sources": [
    {
      "authors": "Oppenheimer",
      "year": "2006",
      "source": "Applied Cognitive Psychology"
    },
    {
      "authors": "Oppenheimer",
      "year": "2008",
      "source": "Trends in Cognitive Sciences"
    }
  ],
  "wordCount": 418,
  "image": "https://www.shr.swiss/img/blog-Training-Public-Speaking-Impact-Zurich-prise-de-parole-zurich-mots-savants-expertise-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-zurich-mots-savants-expertise",
    "en": "https://www.shr.swiss/blog/prise-de-parole-zurich-mots-savants-expertise-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-zurich-mots-savants-expertise-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-zurich-mots-savants-expertise-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-public-speaking-zurich",
    "city": "https://www.shr.swiss/formations-ville/zurich",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}