{
  "title": "Public speaking in Zurich: explain a project before defending it",
  "url": "https://www.shr.swiss/blog/prise-de-parole-zurich-expliquer-mecanisme-avant-defendre-projet-en",
  "language": "en",
  "datePublished": "2024-09-29",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Being able to defend a proposal does not mean being able to explain how it will produce its effects. Research suggests distinguishing these two skills.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Zurich",
    "region": "Zurich",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Leonid Rozenblit and Frank Keil (2002, Cognitive Science) show that people can overestimate the depth of their understanding of how familiar systems work."
    },
    {
      "heading": "Explaining a mechanism is not the same as giving reasons",
      "point": "Philip M."
    },
    {
      "heading": "The hasty conclusion",
      "point": "It would be tempting to conclude that a good speaker should make every recommendation less assertive."
    },
    {
      "heading": "What the evidence does not allow us to promise",
      "point": "The studies cited concern understanding systems and political proposals, not project approval in Zurich-based companies."
    },
    {
      "heading": "A practical check in Zurich",
      "point": "Within SHR’s “Public Speaking & impact” programme, an exercise to test with these Zurich teams is to record a project presentation, followed by a second version explaining the chain between the proposed action and the expected outcome."
    }
  ],
  "sources": [
    {
      "authors": "Keil",
      "year": "2002",
      "source": "Cognitive Science"
    },
    {
      "authors": "Sloman",
      "year": "2013",
      "source": "Psychological Science"
    }
  ],
  "wordCount": 395,
  "image": "https://www.shr.swiss/img/blog-Training-Public-Speaking-Impact-Zurich-prise-de-parole-zurich-expliquer-mecanisme-avant-defendre-projet-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-zurich-expliquer-mecanisme-avant-defendre-projet",
    "en": "https://www.shr.swiss/blog/prise-de-parole-zurich-expliquer-mecanisme-avant-defendre-projet-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-zurich-expliquer-mecanisme-avant-defendre-projet-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-zurich-expliquer-mecanisme-avant-defendre-projet-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-public-speaking-zurich",
    "city": "https://www.shr.swiss/formations-ville/zurich",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}