{
  "title": "Public speaking in Zurich: can an interesting detail distract from the message?",
  "url": "https://www.shr.swiss/blog/prise-de-parole-zurich-details-interessants-detournent-message-en",
  "language": "en",
  "datePublished": "2024-12-22",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Making a presentation more interesting does not necessarily make it more useful. Research on “seductive details” invites a distinction between attracting attention and building understanding.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Zurich",
    "region": "Zurich",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Shannon F."
    },
    {
      "heading": "One mechanism: steering people towards the wrong explanation",
      "point": "These experiments support, in particular, a diversion mechanism: seductive details can lead readers to organise information around a framework other than the one underpinning the main explanation."
    },
    {
      "heading": "The premature conclusion",
      "point": "It would be excessive to conclude that every anecdote should be removed."
    },
    {
      "heading": "What the evidence does not establish",
      "point": "These studies mainly concern learning situations, not executive presentations to committees in Zurich."
    },
    {
      "heading": "A practical check in Zurich",
      "point": "Within SHR’s “Public Speaking & impact” programme, an exercise could involve preparing two versions of a business presentation: one with an interesting but peripheral detail and one without it, keeping the central reasoning unchanged."
    }
  ],
  "sources": [
    {
      "authors": "Mayer",
      "year": "1998",
      "source": "Journal of Educational Psychology"
    },
    {
      "authors": "Rey",
      "year": "2012",
      "source": "Educational Research Review"
    }
  ],
  "wordCount": 423,
  "image": "https://www.shr.swiss/img/blog-Training-Public-Speaking-Impact-Zurich-prise-de-parole-zurich-details-interessants-detournent-message-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-zurich-details-interessants-detournent-message",
    "en": "https://www.shr.swiss/blog/prise-de-parole-zurich-details-interessants-detournent-message-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-zurich-details-interessants-detournent-message-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-zurich-details-interessants-detournent-message-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-public-speaking-zurich",
    "city": "https://www.shr.swiss/formations-ville/zurich",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}