{
  "title": "Public speaking in Vevey: can a clear proposal seem too easy to implement?",
  "url": "https://www.shr.swiss/blog/prise-de-parole-vevey-proposition-claire-facile-a-executer-en",
  "language": "en",
  "datePublished": "2025-01-31",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Making a presentation more accessible is worthwhile. But an easy-to-follow message should not obscure the difficulty of implementation.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Vevey",
    "region": "Vaud",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Daniel M."
    },
    {
      "heading": "When an easy message makes the task seem easy",
      "point": "Hyunjin Song and Norbert Schwarz (2008, Psychological Science) show that the typographical readability of instructions influences anticipated effort and motivation to perform the activity described."
    },
    {
      "heading": "The premature conclusion",
      "point": "It would be tempting to conclude that a clear presentation necessarily misleads its audience, or that speech should be made harder to follow to convey the complexity of the work."
    },
    {
      "heading": "What the evidence cannot promise",
      "point": "The cited studies concern texts and written instructions, not investment decisions made after an oral presentation in a company."
    },
    {
      "heading": "A practical check in Vevey",
      "point": "In Vevey, with its context of global food businesses, group headquarters and Riviera SMEs, a programme exercise could compare two versions of the same recommendation: one using the usual internal terminology, the other rephrased in plain language, with identical content and constraints."
    }
  ],
  "sources": [
    {
      "authors": "Oppenheimer",
      "year": "2006",
      "source": "Applied Cognitive Psychology"
    },
    {
      "authors": "Schwarz",
      "year": "2008",
      "source": "Psychological Science"
    }
  ],
  "wordCount": 432,
  "image": "https://www.shr.swiss/img/blog-Training-Public-Speaking-Impact-Vevey-prise-de-parole-vevey-proposition-claire-facile-a-executer-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-vevey-proposition-claire-facile-a-executer",
    "en": "https://www.shr.swiss/blog/prise-de-parole-vevey-proposition-claire-facile-a-executer-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-vevey-proposition-claire-facile-a-executer-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-vevey-proposition-claire-facile-a-executer-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-public-speaking-vevey",
    "city": "https://www.shr.swiss/formations-ville/vevey",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}