{
  "title": "Public speaking in Vevey: does humour help people remember the recommendation?",
  "url": "https://www.shr.swiss/blog/prise-de-parole-vevey-humour-message-retenu-en",
  "language": "en",
  "datePublished": "2024-08-16",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Making a committee smile may help engage its attention. It does not establish that the recommendation will be better understood or remembered.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Vevey",
    "region": "Vaud",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Martin Eisend (2009, Journal of the Academy of Marketing Science) brings together research findings on humour in advertising in a meta-analysis."
    },
    {
      "heading": "What memory prioritises",
      "point": "Stephen R."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that a funnier presentation will be more effective."
    },
    {
      "heading": "The limits of the evidence and immediate feedback",
      "point": "These studies concern advertising and sentence memory, not decisions made after a managerial presentation."
    },
    {
      "heading": "A practical check in Vevey",
      "point": "As part of SHR’s “Public Speaking & impact” programme, an exercise in Vevey could use a procurement recommendation intended for the headquarters of a global food group or an SME on the Riviera."
    }
  ],
  "sources": [
    {
      "authors": "Eisend",
      "year": "2009",
      "source": "Journal of the Academy of Marketing Science"
    },
    {
      "authors": "Schmidt",
      "year": "1994",
      "source": "Journal of Experimental Psychology: Learning, Memory, and Cognition"
    }
  ],
  "wordCount": 384,
  "image": "https://www.shr.swiss/img/blog-Training-Public-Speaking-Impact-Vevey-prise-de-parole-vevey-humour-message-retenu-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-vevey-humour-message-retenu",
    "en": "https://www.shr.swiss/blog/prise-de-parole-vevey-humour-message-retenu-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-vevey-humour-message-retenu-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-vevey-humour-message-retenu-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-public-speaking-vevey",
    "city": "https://www.shr.swiss/formations-ville/vevey",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}