{
  "title": "Public speaking: can a speaker’s prestige replace arguments?",
  "url": "https://www.shr.swiss/blog/prise-de-parole-prestige-orateur-qualite-arguments-en",
  "language": "en",
  "datePublished": "2026-02-14",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Inviting a recognised figure to speak may seem to guarantee a presentation’s impact. Research mainly suggests that the weight of that recognition depends on what is at stake for the audience.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Fribourg",
    "region": "Fribourg",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Richard E."
    },
    {
      "heading": "Audience involvement changes how a message is processed",
      "point": "Richard E."
    },
    {
      "heading": "The hasty conclusion",
      "point": "One might conclude that an audience directly affected by the issue becomes indifferent to the speaker’s identity."
    },
    {
      "heading": "What these data cannot promise",
      "point": "These experiments examine messages and attitude measures under controlled conditions, not the lasting adoption of an industrial or university decision."
    },
    {
      "heading": "A practical check in Fribourg",
      "point": "A SHR “Public Speaking & impact” workshop in Fribourg could test an agri-food project presentation bringing together managers from a bilingual industrial company and partners from the university hub."
    }
  ],
  "sources": [
    {
      "authors": "Goldman",
      "year": "1981",
      "source": "Journal of Personality and Social Psychology"
    },
    {
      "authors": "Schumann",
      "year": "1983",
      "source": "Journal of Consumer Research"
    }
  ],
  "wordCount": 487,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-02-14-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-prestige-orateur-qualite-arguments",
    "en": "https://www.shr.swiss/blog/prise-de-parole-prestige-orateur-qualite-arguments-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-prestige-orateur-qualite-arguments-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-prestige-orateur-qualite-arguments-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/public-speaking/fribourg",
    "city": "https://www.shr.swiss/formations-ville/fribourg",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}